Brand Manager,Sub Props,Cape Town,Diageo South Africa
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Trading in approximately 180 markets, we employ over 20,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. And the people who work for us across these markets really care for the legacy of each of our brands. We want them to be enjoyed by consumers for generations to come, which means we also take our role as a producer of alcohol very seriously. Diageo is at the forefront of industry efforts to promote responsible drinking.
Development of the sub-props brand strategy in alignment with the whisk(e)y strategy. This includes leading the annual GAME Plan as well as the annual Pricing Strategy.
Development and implementation of insight based activity to achieve long-term sustained growth. This incorporates the development, implementation and evaluation of strong creative campaigns and communication channel strategies for the brand ensuring optimal investment of A&P resources to deliver business results for the brand.
Translating brand strategy into 6 Quarter activity planning (18 month planning) outlining activity by channel.
Driving the highest standards of execution for the brand. Ensuring excellence in the development and execution of brand strategy, commercialisation, communication and activation strategies.
Development of brand innovation & renovation plans in relation to the Navigate process, including line extensions, working with innovation project managers and the global brand teams to deliver timeously.
Ownership and monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, consumer tracking and share tracking. Ensure M&E is a core component of the brand strategy and plan.
Building strong relationships with external partners and stakeholders specifically brand owners, media, advertising, RM/ digital, PR, promoter and specialist agencies. Be the GBT point of contact in market and manage timeous and accurate deliverables and build great relationships with them.
Building strong internal cross functional relationships with Commercial, Supply Chain and Business Support. Be the key brand consult for Customer Marketing in briefing BTL activity to ensure brand objectives are met.
Representation of the brand internally building passion, belief and pride.
Assisting and supporting the Marketing Manager on key projects as required.
This role will also assume joint accountability for the growth and development of the ABM and possible Graduate Trainee to ensure a continuous pipeline of great marketing talent.
Appropriate tertiary marketing qualification – degree / diploma.
Post graduate degree an advantage.
Computer literacy: Word, Excel, Power-point, MS Project
High cognitive ability.
Minimum of 3 – 4 years Brand Management experience with previously demonstrated success within this environment.
Experience working with and successfully managing agencies / strategic partner relationships.
Demonstrated success in a demanding, complex business environment.
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