Brand Manager,Johnnie Walker Red Label,Cape Town,Diageo South Africa
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Trading in approximately 180 markets, we employ over 20,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. And the people who work for us across these markets really care for the legacy of each of our brands. We want them to be enjoyed by consumers for generations to come, which means we also take our role as a producer of alcohol very seriously. Diageo is at the forefront of industry efforts to promote responsible drinking.
Purpose
To deliver breakthrough business performance on Johnnie Walker Red Label while building the equity and future value of the brand.
To develop a breakthrough strategy and plan for JWRL that supports the whisky strategy and the breakthrough ambition of 1 million EUs by 2015 on Johnnie Walker.
This role will also assume joint accountability for the growth and development of the ABM and Graduate Trainee to ensure a continuous pipeline of great marketing talent.
Qualification
Appropriate tertiary marketing qualification – degree / diploma.
Post graduate degree an advantage.
Computer literacy: Word, Excel, Power-point, MS Project
High cognitive ability.
Minimum of 5 – 6 years Brand Management experience with previously demonstrated success within this environment.
Experience working with and successfully managing agencies / strategic partner relationships.
Demonstrated success in a demanding, complex business environment.
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